Are you struggling to justify your customer communications management (CCM) program investment, your capital expenditure needs for new technology, or considering a major content refresh to improve... […]
Tom Roberts
The customer communications management (CCM) landscape has been evolving from a static communications platform to a true multi-channel customer engagement and experience ecosystem. While some have... […]
Insurance and financial services firms are making great progress on their digital transformation journeys, particularly as it relates to online transactions and transactional forms. The combination... […]
Customers are the lifeblood of any organization, and customer communications management (CCM) fuels that relationship. As we look forward to 2019, we predict a further expansion of CCM systems into... […]
No surprise: Looking toward customer communications management (CCM) in 2018, we expect to see a continued focus on digital over paper where outbound communications are concerned. […]
Enterprises are always looking for ways to bring together the worlds of print, digital, and mobile. That’s why so many organizations are tempted to use one single customer communications management... […]
Even before hurricanes Harvey and Irma made landfall in recent weeks, insurers knew there was a need for rapid communication with policyholders. In an emergency or a natural disaster, forms and other... […]
If I’ve seen it once, I’ve seen it a hundred times. […]
I recently wrote a post about preparing to switch to digital-first communications. (If you missed it, you can read it here.) If you’re considering digital first, you may be thinking about the... […]